Intel Invests $16 Million in Snapdeal and Two Other E-commerce Websites

Intel has been trying out hard to expand their business presences across east Asia region and what would be more interesting than this news about Intel investing merely $16 millions in 3 difference e-commerce websites. The potentials of the emerging markets like India is already well-known for everyone and citing the same reasons, Intel today announced that they have decided to put their money in snapdeal and bright lifecare which are based in India and private luxury goods retailers Reebonz from Singapore.

Bright life care is an e-commerce website which is primarily focused on health. They have been into the business of selling nutritional and health products from long time. The healthkartplus is another wing of bright lifecare which deals with e-pharmacy network. Intel is expected to expand the growth of the e-commerce business through host of mobile applications and web products.


Snapdeal, as you all may know is an Indian e-commerce website which offers products right from electronics, gadgets to fashion. According to the statement from the Snapdeal, it has more than 20 million registered users base which is spread across 4000+ cities in India.

Upon asking about the deal and expectations from the same, Intel’s Vice President and General Manager for Asia-Pacific region said that “We see startup companies across Asia-Pacific taking advantage of new business opportunities created by the spread of personal computing and broadband Internet access.”

If you take a look at the records from the last 15 years, you’ll definitely notice that Intel has been putting a lot of money on the ventures across Asia-Pacific region. The overall figure about the investment stands somewhere between $2 billion. There are a vast amount of industries where Intel has invested its money and so far their intentions are quite clear.

According to me, the investment from the Intel will surely pump up these e-commerce websites in India and Singapore. The steps to cover maximum market through investing in remarkable startups is really a good idea. What do you think of this move?

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